Meta Taps Cross-Platform Content as Growth Engine for AI Strategy
It takes three crucial things to build a cutting-edge, and reliable, artificial intelligence (AI) system. First, you need a corpus of training data. Second, you need to algorithmically weight the...
View ArticleMeta Plans Labels for AI-Generated Content
Meta is working on detecting content generated by artificial intelligence (AI), and identifying that content to its users. In a Tuesday (Feb. 6) article by Meta’s President of Global Affairs Nick...
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Consumers Turn to Social Media for Impulse Purchases
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. By the Numbers The PYMNTS...
View ArticleMeta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms can go to Facebook.com and Instagram.com on...
View ArticleInstagram Expands Creator Marketplace, Adds Machine Learning-Based...
Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets. Since 2022, when the creator marketplace was...
View ArticleInstagram Developing Opt-In Feature for Sharing Location With Others
Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested...
View ArticleMaking Sense of Meta’s Move to Join the Fediverse
Decentralization may be coming to social media’s walled gardens, and that means the future of social commerce could be more fediverse than it is metaverse. But what exactly is the fediverse? At a...
View ArticleSocial Apps Race to Monetize Shoppable Commerce Opportunity
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for...
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Social Commerce Holdouts Skeptical of Cross-Pollination
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report “Tracking the Digital Payments Takeover:...
View ArticleThe Social Influence: How Platforms Are Shaping Travel and Retail Trends
Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer...
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