Judge Rejects Social Media Companies’ Efforts to Dismiss Lawsuits
A federal judge in Oakland, California, has ruled against major social media companies, rejecting their efforts to dismiss nationwide litigation accusing them of illegally enticing and addicting...
View ArticleSnapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription...
As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring revenue. As pointed out on Meta’s Threads app...
View ArticleTumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape is becoming too...
View ArticleMeta Testing More Than 20 Generative AI Features Across Platforms
Meta Platforms is reportedly testing more than 20 generative artificial intelligence (AI) features across Facebook, Instagram, Messenger and WhatsApp. These features cover various aspects, including...
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Gen Z Tops Millennials on Social Media Shopping and Spending
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google. Their interaction...
View ArticleMedia Platforms Race to Monetize Influencers’ Followings With Subscriptions
As businesses seek more effective ways to monetize the rise of the influencer economy, leading players are pushing options for creators to offer their followers subscriptions, capitalizing on their fan...
View ArticleSocial Media Personalities Gain Brand Partnerships for Rejecting Trends
In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging their followers to buy...
View ArticleReport: Instagram Eliminates Management Layer, 60 Technical Program Manager...
Instagram has reportedly told 60 technical program managers that they must find another job at the company or be let go in two months. The Meta-owned social networking app is eliminating a management...
View ArticleTech Providers Add ‘Buy Button’ Features to Win Subscription Merchants’ Spending
With subscription companies seeking more frictionless ways to drive conversion, tech giants are looking to capture the opportunity, offering one-click solutions and other quicker, easier options....
View ArticleMeta Taps Cross-Platform Content as Growth Engine for AI Strategy
It takes three crucial things to build a cutting-edge, and reliable, artificial intelligence (AI) system. First, you need a corpus of training data. Second, you need to algorithmically weight the...
View ArticleMeta Plans Labels for AI-Generated Content
Meta is working on detecting content generated by artificial intelligence (AI), and identifying that content to its users. In a Tuesday (Feb. 6) article by Meta’s President of Global Affairs Nick...
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Consumers Turn to Social Media for Impulse Purchases
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. By the Numbers The PYMNTS...
View ArticleMeta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms can go to Facebook.com and Instagram.com on...
View ArticleInstagram Expands Creator Marketplace, Adds Machine Learning-Based...
Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets. Since 2022, when the creator marketplace was...
View ArticleInstagram Developing Opt-In Feature for Sharing Location With Others
Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the prototype stage and not yet being tested...
View ArticleMaking Sense of Meta’s Move to Join the Fediverse
Decentralization may be coming to social media’s walled gardens, and that means the future of social commerce could be more fediverse than it is metaverse. But what exactly is the fediverse? At a...
View ArticleSocial Apps Race to Monetize Shoppable Commerce Opportunity
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for...
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Social Commerce Holdouts Skeptical of Cross-Pollination
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report “Tracking the Digital Payments Takeover:...
View ArticleThe Social Influence: How Platforms Are Shaping Travel and Retail Trends
Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer...
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