Why Hotels Are Collaborating With Social Media Influencers
Hotels have enjoyed the rewards of word-of-mouth marketing for years, but they now face a challenge: how can they deal with a deluge of requests from bloggers and influencers wanting to spread the word...
View ArticleThe Wonder Of The Winky Lux Experimental Shop
It’s been called so many things. “The Museum of Ice Cream for Makeup,” according to the team at Racked. “An Instagrammable Makeup Playground,” wrote the consistently effusive gang at Bustle. It is,...
View ArticleThe Rise Of Returnable Insta-Fashions
Instagram has created a new trend among the middle-aged hoping to be hip: purchasing new clothes online, snapping a shot in them and then sending them back to the company from which they were...
View ArticleHow Choosy Is Resetting Fast Fashion
For some, the Instagram Outfit of the Day is a big deal – the #OOTD is a hashtag that links, at the time of writing, to 199,466,186 posts on the social sharing site. In fact, it’s a big enough deal to...
View ArticleInstagram Working On Shopping App
Instagram, the photo-sharing social media network owned by Facebook, is reportedly developing a shopping app which could be called IG Shopping. The Verge, citing two people familiar with the matter,...
View ArticleFive At Five: Amazon’s New India Push
Welcome to Five at Five, your late look at the day’s payments and commerce news. Today’s coverage includes details of Amazon’s new plans for India, along with a potential threat to JD.com. There is a...
View ArticleInstagram Points Its Lens On eCommerce
Instagram is stepping up its efforts to bring commerce onto its social media network. The platform is rolling out features that include a new shopping channel within its “Explore” tab, where consumers...
View ArticleFaceCake And Changing The Definition Of Try Before You Buy
Shopping for apparel online is tricky in any case, and shopping for accessories can be particularly taxing because, while one can get a fine feel for the look of a piece, the actual fit is something...
View ArticleHow Picfair Plans To Shake Up Shutterstock (And Photo Marketplaces)
Before Benji Lanyado founded photography marketplace Picfair, he was a journalist covering the travel beat for a “publication whose name you would know” facing an ongoing problem. The images he had to...
View ArticleCould A New Instagram Privacy Setting Lead To More Mobile Ads?
Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location...
View ArticleHow Something Navy Became Nordstrom’s First Influencer-Created Private-Label...
Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. It was a boy problem: Namely, she was trying to impress an...
View ArticleWill Snapchat Get Snapped Up Or Snap Back?
Snapchat, according to recent reports, is having cash flow troubles. The app that got famous for its disappearing messages is looking like it will either need to raise a some capital by sometime in...
View ArticleTeens Love Instagram More Than Snapchat
Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. CNBC, citing Piper Jaffray’s fall 2018...
View ArticleHow AI Is Helping Hotel Apps Get Onto Travelers’ Radar Screens
With the help of travel experts, hotels can tap into a new channel to drive online bookings: Travelers can be inspired to book a reservation after seeing a photo or recommendation from a knowledgeable...
View ArticleFacebook User Growth Slows, Shifts Focus To Stories And Expanded Services
It was unlikely that the Facebook’s Q3 earnings release could ever touch Q2 for drama — the social media site hemorrhaged 20 percent of its share price overnight. Those kinds of earnings fireworks are...
View ArticleSnap Subpoenaed By DOJ, SEC Over IPO Disclosures
Snap, the maker of the disappearing SnapChat app, has been subpoenaed by the U.S. Justice Department and the Securities and Exchange Commission. Reuters, citing Snap, reported the company said in a...
View ArticleInstagram Rolls Out New Shopping Features
Instagram, the Facebook-owned photo-sharing social media platform, is making it easier for consumers to shop during the holidays by announcing three new ways to discover products. In a company blog...
View ArticleInstagram Talks New Shopping Features And Why It Doesn’t Have A Buy Button
Location, location, location. Even people without a mind for business remember that motto as one of the guiding principles of retail and other forms of commerce — absorbed, perhaps, in a high school...
View ArticleInstagram Users In India May Get A ‘Buy’ Button In 2019
Instagram users in India might be able to shop inside the app next year, according to a report from Mint. Users would be able to tap a “buy” button next to a picture of something they like, which would...
View ArticleInstagram Direct Debuts Voice Messaging
Instagram, the Facebook-owned photo-sharing social media platform, has officially launched a new voice messaging feature on Instagram Direct. TechCrunch reported that the launch comes five years after...
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